You submit your idea to Quirky’s website and pay a $10 fee. If an invention gains popularity, and the Quirky team sees the potential, it moves to the “Under Consideration” pool of products. The community can contribute to your product submission by researching for prior art, adding revisions to the idea, suggesting a different product name, and advising how much they would pay for the product if they could buy it now.
source : http://www.wired.com/business/2012/09/quirky/; http://www.quirky.com/